Marketing / Origination

While some reverse mortgage loan originators attract new clients through their web site, referral sources or advertising, many others purchase "leads" from third-party vendors.

Special agent Michael Stolworthy looks the part of a criminal investigator. He stands roughly six foot, has a lean, athletic body, chiseled face, and close-cropped hair.

Prepared by Arthur Axselson of Reed Smith, LLP, Washington, D.C. and presented during the session, Acceptable Advertising – and the Language You Must Avoid, at NRMLA's 2009 Annual Meeting & Expo.

Single out most any neighborhood in America and even a casual drive around will feature foreclosure signs.

NRMLA has developed the following Member Logo that you can use on your business cards, web site, and other marketing materials.

NRMLA has prepared two generic ads (black and white) to promote reverse mortgages that may be used by firms that are members of NRMLA.

The purpose of NRMLA Ethics Advisory Opinion 2008-01 is to provide specific guidance to NRMLA Members about what constitutes Unethical Advertising.

In just the past five months (January thru May 2007), the reverse mortgage business has witnessed a rapid evolution not seen in over 17 years of existence.

God is important to many older adults. Go to any church, temple, or mosque during worship hours, and you will find them present in large numbers.

He answers questions for seniors and for mortgage professionals. They call him with their issues, and he helps them find solutions. Many have not met him for he is a voice: a caring voice, a passionate voice, a strong voice for seniors in the communities that he serves.

Successful marketers are able to predict where older homeowners congregate, what makes them special, and how the mature market overall is changing.

One of the most important assets you can develop for your business is a strong brand. Brands are not just logos or slogans. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.

Whether you are an industry veteran or a newcomer to the reverse mortgage business, one option to stay ahead of the competition is to seek advice from a marketing specialist who can help you grow your business more wisely.

Marketing reverse mortgages is hardly a science. What works for one lender, may not work for another.

The National Council on the Aging (NCOA) published a report showing that reverse mortgages can help an estimated 13.2 million elderly homeowners pay for long-term care, allowing many to remain independent in their homes longer.

Over the past couple of years, the reverse mortgage industry has seen an influx of "lead generation" companies to assist lenders with their marketing efforts.

Perhaps the most important aspect of customer service is the first impression a reverse mortgage customer has of you.

Veteran loan originator Mary Ressetar, with Wells Fargo Home Mortgage in Chicago, IL, knows the proper way to interact with a senior client from the moment first contact is made to when the last loan document is signed at the closing table.